How do you turn a niche, indoor cycling class with a PR problem into an industry-devouring global powerhouse? It took four product launches, innovation in media, communication, and an intercontinental lockdown. But more importantly, it took the ongoing mutual trust and respect between client and agency. My experience with Peloton yielded, above all, ongoing relationships with some of the most brilliant, courageous people in the world. See below for a fraction of the work.